Your blog can’t stay still for too long. It needs to be freshened up, updated, and injected with some life every now and again. And when you look at some of the best blogs on the web, you’ll see why: the competition is always pushing the game forward and raising the standards for what people should expect from a blog. But of course, it’s all good and well having the motivation to change things, but how do you go about actually doing it? We take a look at four tried and tested tips below.
Mix Up the Layout
Most blogs begin their life with a fairly basic layout. It’s all about the words on the page, and that’s about it. Over time, though, you’ll begin to realise that there’s more to a blog than, well, just the blogs: there’s also the matter of how it’s presented. Think of your blog like a band: it’s not just the music they make that matters, but the artwork of the album, their look, and so on. Are you packaging your blog posts in the best way? Does your layout add to or subtract from the quality of the website? If it’s not as good as it could be, then look at adding photos, getting a cleaner theme, and all-around bringing the website into the modern era. If there’s much to change, then you may consider a website rebrand.
Blogging will always primarily be about writing, but that doesn’t mean that you should limit yourself to solely words on a page. There are other ways to get the information out there. For example, video. This has rocketed in popularity in recent years, and indeed in the coming years it’ll account for some 80% of all internet traffic. While you’ll want to keep your blogs as your go-to option, take a look at adding videos to your site. They’re not as difficult to produce as you might think — take a look at https://setapp.com/how-to/record-edit-share-videos-on-mac if you don’t know where to start. They’ll help to break up your website’s stream of words, and may also help you bring a new audience to your site, too.
It’s not only video that can be used to break up your regular blogging style, however. Two excellent options are guest posts from other bloggers, and podcasts. The first will expose your audience to a different kind of voice, which, so long as they’re in line with your usual type of content, can only be beneficial to you. Podcasts allow you to go deeper into a topic than you could with a blog post, and, like videos, will make your content accessible to a new audience.
We live in interesting times, and, like it or not, there’s not much need for a middle of the road, safe opinion. If you’ve been taking the easy road recently, you may want to consider stepping out of your comfort zone somewhat, and presenting a more bolder, new view.