As a blogger, you should always be looking at ways that you can promote yourself. Bloggers work extremely hard to produce content, and when it comes to sharing that content, if you’re not doing it in the right manner, it might not get the recognition it deserves. The internet is a loud and noisy place, so getting any type of spotlight can be tough. Here are four tips to promote yourself as a blogger.
Use Social Media
Social media is a powerful tool, and every year, there seems to be a new platform that comes onto the market. It’s important to try and take advantage of any platforms that are going to benefit you from a promotional standpoint. If you rely on a lot of visual content, then Instagram can certainly be a helpful platform. For your blog content, though, sharing links might be a lot easier through platforms like Twitter and Facebook. Try to use social media where you can to help promote your content but also to build a following. Granted, it’s a lot harder to do so nowadays with so many people wanting to become an influencer or entertainer of some sort, but it’s still possible to promote yourself and to get more people coming to your website. Remember that traffic is a key part of a successful blog, so utilise social media to your advantage.
Collaborate With Other Bloggers
Collaborating with other bloggers can definitely be beneficial in more ways than one. As far as blogging goes, it’s good to establish a community and the opportunities that can come from it are good when you know other bloggers personally. Look at ways that you can reach out to other bloggers in order to collaborate. This could be through link swapping or perhaps collaborating on content together, whether it’s on the blog itself or through your social media platforms.
Invest Some Money Into Paid Ads
Investing money in your blog can be beneficial. It doesn’t need to be a substantial amount, but small amounts that go towards online paid ads can be helpful. You might wish to outsource your advertising to PPC services or an individual who can handle all your social media advertising. Online paid advertisements can have a reach on a global scale, and as a blogger, that can prove helpful when trying to gain international opportunities with brands and businesses.
Automate Your Promotional Content
And finally, automating promotional content can be helpful in staying organised. It can be hard to be a one-woman, show and so it’s good to use automation to your advantage in order to cheat time somewhat. Use platforms or downloadable software to schedule in social media content so that you can automatically publish content to promote without even having to be at your computer.
Promoting your blog is essential, so don’t skip on this part of the blogging routine. It’s essential in helping you grow your blog, whether it’s just a hobby or a side-hustle that you want to turn into a full-time business.