Inclusive size clothing is more than simply expanding the range of sizes. Many fashion brands have already done this, but customers are not completely satisfied. Inclusive plus size clothes is a company philosophy that must be accepted and embraced.
It is worth mentioning that certain online retailers have announced the launch of their extended series, ranging from size 0 to size 18. Although this is a significant improvement over previous size options, the sizing community has not responded to this favourably. Online retailers are very friendly, but some customers accused the brands of not caring and just following the trend. This is a step in the right direction, but it is not enough.
This shows that when a brand accepts inclusive development, it should try and avoid being labelled as a brand with false or fake inclusion. To avoid these types of labels, consider the factors that make brands inclusive.
First, the inclusion goes beyond size 18. Currently, the majority of women wear an average size of 16 or 18. Therefore, it is no longer applicable to call these sizes “large”. For an inclusive brand, this means that they will meet the needs of customers in sizes 24 or more. At the same time, do not forget about the customers who belong to the categories: petite, junior and small.
Another factor related to the question of large size is the indiscriminate use of the words “big” or “more” itself. The shopping experience, advertising, and marketing materials provided by many brands reinforce this discrimination, and it can be avoided.
As we all know, in physical stores, oversized clothing items are usually hidden in corners or hard-to-access areas. It seems to be saying that these customers are different and need to separate themselves from others. This is not the type of shopping experience customers want. The inclusive size concept ensures that everyone can have a fun and enjoyable shopping experience, even if friends of different sizes are shopping together. Therefore, both physical stores and online stores should be committed to providing all customers with the same shopping experience, regardless of their size. Large size customers do not want to be divided into physical zones in stores. Clothing stores must be very sure that large sizes are inclusive in all areas, including large size mannequins and full-size mannequins.
It is important to show people in different body shapes on websites and marketing materials. In this way, each client will feel represented. Good examples would be that there are three sizes of items being advertised. All the clothing shown should be in the model’s sizes of 0, 8 and 16. This is a smarter way to connect with customers because they can get a realistic idea of what the product will look like on them.
They can identify with their future look. This is when they will feel included and would then feel confident to spend their hard-earned cash. And in return, they most likely will become a return customer.