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Instagram is the most widely used, popular social networking network nowadays. It is the sixth most popular smartphone app globally, with over one billion active monthly users.
Instagram is perfect for the social media marketing plan for more reasons than just its large viewership. The platform’s support for graphic marketing and video content is also significant.
Tracking your views or follows isn’t the only way to measure engagement. It all comes down to how your audience reacts to your content. The level of engagement social content receives in relation to your followers or reach is measured by your engagement rate.
There are many different methods for calculating that value. Impressions, postings, reach, and following may all be used to determine an engagement rate.
Following are some of the effective tips that’ll boost your Instagram engagement:
Make Use of Hashtags
When it comes to preparing your Instagram marketing strategy, the importance of hashtags on a site like Instagram cannot be overstated. The appropriate hashtags, and even more significantly, the most relevant hashtags, can help you develop and connect with the right individuals on the platform.
Your hashtags should, of course, be related to your company, goods, Instagram post, and the message you’re attempting to portray. Use tools to locate the most popular and relevant hashtags for your business and niche. Tools will assist you in reaching out to your intended audience naturally.
If you choose too broad hashtags, your post will be competing with millions of others. Instead, combine popular and industry-specific hashtags to create the ideal hashtag for engaging with your target audience.
Investigate each hashtag for the best results. You’ve identified a winning hashtag if your content matches the type of content and the number of likes on the top-performing posts. Even a single hashtag may boost your post’s engagement by up to 12.6%.
While Instagram permits up to 30 tags per post, a slew of tags beneath your caption might appear untargeted and unprofessional.
Consistent Posting
As per statistics, a daily posting frequency of 1-2 times is the sweet spot. As a consequence, your feed will stay current and fresh, giving you more opportunities to bring attention to your content.
Knowing when to publish on Instagram is also important, particularly when dealing with the algorithmic timeline on the platform. Based on which professional you listen to, recommended post times might vary dramatically.
This inconsistency can be quite frustrating for content planners, as it might vary from 8 a.m. to 9 a.m. or 2 p.m. to 5 a.m. and especially 5 a.m. for the second post.
For example, National Geographic follows a traditional approach, posting up to 5-7 times each day. With 135 million followers, their 0.24 percent interaction rate is a huge achievement.
Use of Instagram Stories
Instagram began as a basic photo-sharing platform, but it has grown significantly. Stories, videos, carousel articles, advertising, and highlights are now available. It’s no longer feasible to keep churning out the same stuff daily.
On average, Instagram users spend 28 minutes every day on Instagram Stories. The function is so popular that about 300 million individuals utilize it daily.
Stories vary in appearance, feel, and allow you to interact in various ways. You can afford to be more casual and personal because they only last 24 hours, which will significantly appeal to certain people. Furthermore, some users choose to peruse Stories rather than their feed.
So, you can be where your consumers want to be and yet have amazing information in your feed for the rest of the users.
Use of Videos
Videos are indestructible. You’ll want to take a bit extra time to perfect them. The good news is that these videos will be searchable, and you’ll be able to utilize hashtags to aid in user discovery. Moreover, you can utilize an Instagram video maker to create engaging short videos to get maximum exposure.
So, it’s worth making some high-value, one-of-a-kind movies like this, but not as frequently as you would Stories.
In the summer of 2020, Instagram Reels entered the Insta family. Users may edit and produce short multi-clip movies, including audio and effects using Reels.
Since it’s a brand-new Reel, it will be given a better ranking in the newsfeed than a regular video. Thousands more individuals will be able to watch these wicked dancing skills due to the increased number of eyes on them.
After 24 hours, the stories are gone. So, you don’t want to share video Stories that you think would be popular. However, the advantage is that you don’t require such a flawless appearance. These can feel more genuine and grounded, and you won’t have to worry about regretting how you presented them in a year.
It’s ideal for:
- Video from the events
- Announcements made in real-time
- Snippets and photos to give fans a peek behind the scenes.
Include CTA
You wouldn’t want your viewers to assume it’s just an engagement tool; thus, call to action (CTAs) have stood the test of time. If you post a selfie asking your viewers what their favorite cuisine is, it may appear like you’re only looking for comments.
Your audience is more likely to reply to your comments if you provide a genuine tale and follow it up with a pertinent question.
With your questions, you may be as creative as you want. You may ask for guidance, give recommendations (for restaurants, vacation spots, or books), or ask questions about the type of stuff they’d want to see from you. Another way to enhance engagement with CTAs is to encourage your audience to click the link in your Instagram profile.
Conclusion
Acknowledge that your Instagram adventure isn’t done. While this may be intimidating, think of your Instagram profile as a business that is always expanding and changing while creating deeper connections with the audience.
You can maximize the potential of your Instagram channel by following these 5 suggestions, which include an online video editor for Instagram best practices in 2021.
You can enhance Instagram interaction and keep those likes, shares, and comments flowing no matter how the network changes. It’s never as simple as you think about social media marketing.
To produce something that generates traffic to your business, you need to put in regular work and a little luck. At the same time, you’ve never had so many ways to reach out to potential clients — from anywhere on the planet – from the comfort of your workstation. As a result, it’s only natural to go all out.