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Why is branding important?
When it comes to running your own business, one of the most important elements is your branding. Branding is the first component of your business that anyone sees before they know more about you and what you can offer. It needs to be clear and to the point, but aside from that, it needs to be eye-catching and stand out! I know from a personal perspective, the first thing that draws my attention to a product is the pretty packaging. If I’m looking for, let’s just say for example, a legal company to use, I’ll be drawn to one by how professional and clean looking their branding is – such as their business logo, website, etc. Appearance really is everything and it’s something you should prioritise highly when it comes to your business.
Introducing Aura Print
With that in mind, today I want to introduce you to Aura Print, a professional printing company that has printed for huge companies such as the NHS, Kia, Land Rover, Pizza Hut, B&Q, Waitrose and many more. Aura Print offer a wide range of printing services, from large items like art prints, wallpaper and packaging, to labels, leaflets and wedding stationary. The services that they offer on their website seem endless, and they’re sure to offer anything you may possible need.
Designing your brand
When designing your brand, consider the different elements of your brand. Firstly, think about your business logo – is it simple, yet eye-catching? Does it represent your brand well? Is it memorable? Is it original? These are all such important factors that you need to take into account. You may not be designing your logo yourself, you may have hired a designer to do it for you – however you need to have the vision and the final say on what kind of logo that you want. Think about how it’s going to be printed too, are you going to print it in gold foils, or maybe have a holographic logo? Are you going to have it laser cut? Or does it need to adapt to different styles depending on what you’re printing? It’s a good idea to make sure that it’s a versatile logo that can be used on lots of different materials, both on the web and in print.
Once the logo is complete, the hardest part is over! You then need to consider the colour palette of your brand, and what kind of overall design your business is going to have. Adding in metal foils can be a great way to create beautiful branding, and Aura Print are the ideal company to use for this as they offer a foil sample pack, so that can really help you make your decisions easier when it comes to printing your finished products. Ordering the foil sample pack can really help bring a vision to life, and help in the decision making process as you can see it in front of your eyes. Foils certainly add a luxury feel to a brand, so it’s something I would recommend considering when thinking about the design of your brand.
Using Aura Print for your business
Once you have designed your business and have a good, solid logo and branding package in place, you’ll need to start with some business cards. Aura Print offer over 40 incredible hand-picked papers so your options are limitless and you have the ability to order a business card to perfectly suit your brand. Depending on your business, you can also get product tags, custom invitations, labels, menus, banners, gift vouchers, and so much more.
One of the most popular products offered at Aura Print is their bookmarks, whether you love a good book yourself, or run your own shop offering custom bookmarks, Aura Print is the perfect place to get them professionally printed! The die cut and metallic bookmarks are beautiful and there really is endless options for beautiful bookmark creations. They even offer holographic printed bookmarks too, which are really special and memorable.
You can upload your own designs or use their in-house design team to create something beautiful for you, all you have to do is supply the brief. Easy peasy! If you’re looking to save time and just want to start listing things on your brand new Etsy store for example, utilising the in-house designers is a great way to start. It at least gets you started, and meanwhile you can be creating your own designs to start printing and selling afterwards. It’s a good way to ensure there are no delays to getting your business up and running, and you can start selling whilst you’re busy being creative behind the scenes.
Get started!
So what are you waiting for? You now know the steps you need to take to take your brand to the next level, so you can head over to the Aura Print website now, and start creating something magical for your business.